Thanking Sponsors

As the season winds down, I've been sending out season recaps to all our sponsors, as well as asking them a few questions about how they felt the season went in their opinion.  To the common racer, it's often about me, me, me – but it's up to the rider/team to make sure it's a two-way street and both parties are happy at the end of the season.

It's always been about more than just putting a sticker on a bike.  There's a lot of work involved if you want to do it right and build relationships with sponsors that last long-term.  Thank you's and communication at the end of the season (not just when you need something) is the first step and easiest way to build on what you've currently got going.